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Case study

How Northside Plumbing increased booked jobs by 38% in 90 days

From invisible in local search to booked solid in one quarter.

Northside Plumbing is a 12-person family business in Manchester. They had steady word-of-mouth but almost no search visibility — a GBP with no photos, a wrong category, and stale reviews. We rebuilt the profile, fixed 34 local citations, and published 6 high-intent service pages. In 90 days: calls from Google up 41%, direction requests up 58%, booked jobs up 38%.

Client

Northside Plumbing

Manchester · 12 employees · Local service

Starting point

Invisible in local search

Unoptimized GBP · inconsistent citations · no service pages

The challenge

Northside had been in business for 20 years and relied almost entirely on referrals. Their Google Business Profile listed the wrong primary category, had no photos, and hadn't been updated in years. Their website had a single page with no location or service content. Competitors with newer businesses were outranking them for "plumber near me."

The 90 days plan

W1–4

Fix foundations

Rebuilt GBP (category, services, photos, Q&A), fixed 34 citations, added LocalBusiness schema.

W5–10

Build service pages

Published 6 high-intent pages (emergency plumbing, boiler repair, bathroom install, etc.) with location relevance.

W11–12

Measure

Established baseline for calls, direction requests, and booked jobs. Set up monthly reporting.

The results

MetricBeforeAfter 90 daysChange
Calls from Google——+41%
Direction requests——+58%
Booked jobs (attributed)——+38%
Local rankings (top 3)2 keywords14 keywords+12

"We finally understand where the calls come from. That's worth more than rankings."

— Owner, Northside Plumbing

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